Lilibeth is an accomplished Lead Product Designer and Illustrator hailing from Bogotá, Colombia, currently residing in the vibrant city of NYC. She has a strong foundation in communications, journalism, and visual design; she brings a unique and insightful perspective to her craft. Her unwavering dedication to collaboration and engagement with diverse stakeholders has driven the success of numerous groundbreaking projects she has led. At Nuvocargo, Lilibeth is pivotal in optimizing the shipment experience between the USA and Mexico, consistently delivering exceptional customer experiences while streamlining operational processes. Beyond her professional pursuits, Lilibeth is also the visionary CEO and founder of SoulDoodles, an inclusive community of talented creatives. Through SoulDoodles, she aims to inspire individuals to embrace their artistic potential and utilize art as a catalyst for positive change. Lilibeth firmly believes in the transformative power of art, bringing people together and igniting a collective drive for progress. Passionate about giving back to the design community, Lilibeth actively imparts her knowledge as a UX-UI instructor at Memorisely and mentors aspiring designers through Adplist. She recently took up the co-Leader position at Latinas in Tech NYC, furthering her commitment to empowering individuals and fostering inclusivity within the industry.

Embracing Your Inner Artist: Overcoming Impostor Syndrome