Katherine Zhou

Designer & Creator

Design Ethically

Kat (she/her) is the creator of the project Design Ethically, which started out as a framework for applying ethics to the design process and has now grown into a toolkit of speculative activities that help teams forecast the consequences of their products. Through her work with Design Ethically, she has spoken at events hosted by the European Parliament (2022) and the US Federal Trade Commission (2021), as well as an assortment of tech conferences. Kat has been quoted in the BBC, WIRED, Fast Company, Protocol, and Tech Policy Press. Outside of Design Ethically, Kat has worked as a designer in the industry for years and is currently also pursuing a Masters degree in AI Ethics and Society at the University of Cambridge, with the Leverhulme Centre for the Future of Intelligence. She lives in Stockholm with her adopted husky, where you can find them running around.

Design Ethically: From Imperative to Action

Join Kat, creator of the project, as she dives into how she created an ethical design framework for product teams and the lessons she learned from piloting her methodology with teams at various companies and universities across the world. She will also chart the course of how our industry got to where we are today, looking at the rise of manipulative design patterns and the like. Finally, she will discuss what scaling the tech ethics movement entails for individual employees, companies and/or startups, as well as the entire industry.


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